Stop Following Up Too Early: Alex Mysinek on Staying in Touch Until the Timing Shifts
The Mistake Costing Agents Deals They Already Earned
Alex Mysinek says most agents quit following up far too early, and it is costing them deals they have already earned. He sees it every single week, and his message to agents is simple enough that he says it is worth saving: the work of finding a lead is often done, but the follow-up that turns that lead into a client never gets sent.
What Usually Happens
A lead goes quiet after two or three texts, so the agent moves on. It feels reasonable. Silence can look like disinterest, and chasing someone who does not reply can feel uncomfortable. But a quiet lead is not always a lost lead. More often, it is a lead whose life has not reached the point where they are ready to act.
Life Happens in Their World
Alex points out that a lot goes on in a prospect’s life that an agent never sees. A lease renews. A job changes. A baby shows up. Any of those events can shift someone from “not now” to “we need to move,” and timing changes that quickly rarely come with a warning.
The Agent Who Is Still Checking In Gets the Call
Here is the part Alex says nobody talks about: whoever is still checking in when the timing shifts gets the call. The prospect does not start over with a stranger. They think of the person who has stayed present, helpful, and consistent. The deal usually comes after the follow-up you did not send.
Follow Up Without Being Pushy
Staying in touch does not mean sending the same message repeatedly. Useful, low pressure touches work better, such as a market update, a helpful tip, a quick check in on their timeline, or a note about something relevant to their situation. Respect anyone who asks to stop being contacted, and follow the rules that apply to texting and calling prospects.
Your Turn
Alex wants to hear from you: how many times do you follow up before you stop? Tell him in the comments below.
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